Market Education - ERCOT Texas

What every Texas commercial electricity buyer should understand — but most don’t.

The ERCOT electricity market is one of the most competitive in the world. That’s an advantage for buyers who understand how it works and a liability for those who don’t. This library covers the mechanics of Texas electricity pricing, procurement strategy, contract structure, and market timing — written for commercial buyers, not energy traders. No jargon left unexplained, no marketing language, just the market as it actually operates.

No publish dates — always current.

Market Education

How ERCOT pricing actually works, for the people signing the contracts.

Thirteen modules and a working glossary. The technical pieces of a Texas commercial electricity contract, with the calculators, charts, and bill anatomy you need to read what's actually being quoted.

13
Modules
20+
Years in ERCOT
No publish dates
01 / Fundamentals

Market Fundamentals

What's actually setting your price. Natural gas as the marginal fuel, the long arc of how Texas got to a deregulated market, and where electricity rates have sat against the broader economy.

02 / Strategy

Procurement & Strategy

When to go to market and how to think about it once you're there. Forward curves, hedging logic, renewal calendar discipline, and what an independent broker actually changes about the process.

03 / Operations

Operations & Tools

Reading what your account already shows you. Bill anatomy, interval data, load factor, the kW side of the bill, and a glossary covering ERCOT acronyms with primary sources.

Want our read on where the market sits today?

The modules cover the framework. A conversation covers the specifics — where current pricing sits relative to our 15-year track record, what your load factor implies for your bid, and whether the calendar is on your side right now.